Define your next product.
Build the case for it.
When strategy, insight and product ideas develop separately, teams can enter costly development before the product proposition is clear. We help you define physical products and connected services—what to build, why people would choose them and why your business should back them.
Product strategy grounded in 30 years of design practice.
Where we help
Turn opportunity
into product.
You have insights, opportunity areas or a promising technology. We make them tangible through product concepts and use scenarios, defining what to build, why people would choose it and where to start.
Choose what
to build next.
Your team has several promising directions. We sharpen each into a product proposition, weigh customer value, portfolio fit and trade-offs, and help you agree which to pursue and how they build on one another.
Build the case
for investment.
You need a credible product roadmap for the next investment. We build on your existing strengths to define products for new customers and wider markets, with clear priorities and a rationale your leadership team, board or investors can back.
What we bring
Our value is in the combination. We bring strategic perspective, evidence and synthesis, and product imagination together to develop the product and the case for it.
We build on your team’s knowledge with fresh insight, new connections and original ideas. Together, we shape a coherent proposition you can judge and back, giving design and development a clear foundation of value and direction.
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Strategic perspective
We look beyond today’s opportunity to judge what will matter when the product reaches the market.
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Evidence and synthesis
We connect your research and expertise with emerging signals, challenge assumptions and establish what supports the direction and what still needs testing.
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Product imagination
We explore specific uses and experiences, making possible products tangible enough to examine their customer value, expose trade-offs and uncover new questions.
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A case for commitment
We connect the evidence, customer value and product choices into a clear case for the next investment, with reasoning people can examine and back.
Deep product expertise
Every engagement is led by Matthew Cockerill, bringing thirty years of experience in product design and strategy, often in categories still taking shape.
His work has grown from designing, developing and shipping products to helping leadership teams define what comes next. That experience grounds the strategic work in a practical understanding of how early choices play out in development, in use and in the market.
Smart spaces
Audio, entertainment, wellbeing and home energy. Shaping how devices and services work together, from immersive room experiences to connected appliances and everyday family routines.
Connected hardware
Folding screens, wearables and spatial interfaces, repairable smartphones and modular accessories. Defining new interactions and how individual products fit into a wider family or ecosystem.
Physical AI
Robotics, autonomy and intelligent devices. From computer-vision prototypes to product visions and platform strategies spanning delivery robots, autonomous vehicles and humanoids.
A 15-minute call. No deck, no pitch.
Just a direct conversation about where you are and whether an independent product perspective would be useful right now.
★★★★★