Get product clarity
your team can build on.
Product vision and strategy for leaders defining new products, new directions and new categories in hardware.
Grounded in thirty years of product design and development experience, with work for Samsung, Logitech and Fairphone.
Where we help
You may have a promising technology, an opportunity area or an initial product brief. There is still work to do to define who the product is for, what it should do and why someone would choose it. Leaving those questions to development risks costly changes, stalled programmes or a product people see little reason to buy.
We help you turn that starting point into a clear product direction and a case your business can back—before major development commitments are made.
Turn opportunity
into product.
You have insights, opportunity areas or a promising technology. We explore what they could become through product concepts and use scenarios, defining what people would value and where to start.
Choose what
to build next.
Your team has several promising directions. We develop and compare the product possibilities, weigh customer value, portfolio fit and trade-offs, and help you decide which to pursue and how they fit together.
Build the case
for investment.
You need backing for the next stage. We help you define a coherent product direction and roadmap, with clear priorities, supporting evidence and a rationale your leadership team, board or investors can back.
Where we've worked
Our judgement comes from hands-on experience designing, developing and bringing products to market.
Home & entertainment
Sky · Logitech · Panasonic · Samsung
We've helped teams define useful experiences across home devices and services, from audio and entertainment to wellbeing and connected appliances. Our product vision and prototypes for Sky’s AI camera developed into Sky Live on Sky Glass.
Personal computing
Samsung · Lenovo · Clicks · Fairphone
We’ve helped teams give new product formats a useful role and define how their product families should evolve. Our work has spanned folding screens, repairable phones, modular accessories and AI-era devices, including the modular Fairphone 2, which shipped in 2015.
Robotics & autonomy
Yango
A brief to take a delivery robot business from R&D towards scaled profitability grew into a strategy spanning vehicles, industrial robots, robot dogs and humanoids. We defined how the products would fit together as a platform and connect to the group’s consumer services. The work led to approval of a $150M development programme.
XR & wearables
Meta · ByteDance · HTC · Panasonic
We’ve explored where smart glasses, wearables and spatial interfaces could add value. Product concepts and use scenarios helped teams turn new capabilities into experiences people would have a reason to use. This work has been largely exploratory, looking well ahead of the market.
Energy ecosystems
OVO · Panasonic · Ford
We’ve helped businesses connect technologies, services and customer needs into a coherent offer across home energy, hydrogen and electric mobility. For OVO, a Zero Carbon Living proposition and target customer journey helped shape its solar installation offer. For Panasonic, the offer thinking progressed to a working proof of concept at its Cardiff site.
What we bring
Our value is in the combination. We bring strategic perspective, evidence, and deep product knowledge and imagination together to develop the product direction and the case for backing it.
Led by Matthew Cockerill, with trusted senior specialists brought in to suit each project, we build on your team’s knowledge with fresh insight, new connections and original ideas.
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Evidence and synthesis
We connect your research and expertise with emerging signals, challenge assumptions and establish what supports the direction and what still needs testing.
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Strategic perspective
We interpret where technology, behaviour and markets are heading, and what those shifts could mean for your customers, products and business.
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Product imagination
We draw on deep product knowledge to develop original possibilities, making their uses, behaviour and relationships specific enough to examine their value and trade-offs.
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A case for commitment
We connect the evidence, customer value and product choices into a clear case for the next investment, with reasoning people can examine and back.
A 15-minute call. No deck, no pitch.
Just a direct conversation about where you are and whether an independent product perspective would be useful right now.
★★★★★