Get from product uncertainty to clarity your team can build on.

Product vision and strategy for leaders building connected hardware, smart environments and embodied AI. Those who can't wait for the answer to emerge or afford to get it wrong.

 
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Taking on 2 clients per quarter. Spots typically fill 2-3 months in advance.

 

Make the
right bet.

See the picture clearly before you commit. We bring deep product expertise, imagination and rigour to emerging categories and shifting markets, helping you define your distinctive answer before expensive commitments are made.

A new product category is forming.

But you haven't defined your answer to it yet.

The market is shifting.

But you're unclear what it means for your portfolio.

You have a technology.

But don't know the product it needs to be.

Move
faster.

Get the story straight and everyone building in the right direction. We crystallise product intent, align teams, and build the evidence-based case that unlocks the next phase.

Your team is building fast.

But everyone has their own take on the direction.

You need the thinking of a full product team.

But you can't afford to wait until you've built one.

You're at a critical decision point.

But the story isn't ready to unlock the next phase.

Getting you from noise to north star

  • Opportunity Mapping

    Synthesised signals across technology, culture, and behaviour that reveal emerging changes and opportunity areas before they become mainstream.

  • Product Vision

    New use cases that turn abstract technologies and opportunities into concrete product scenarios your team can test and build.

  • Board-Ready Cases

    Evidence-based narratives, product strategies and road maps that survive board scrutiny, drive decisions, and secure funding to start building.

★★★★★

  • “Matthew is an exceptional designer, one of the best I’ve worked with. He inspires all those he works with."

    Chief Strategic Design Advisor, LG Electronics

  • “I enjoyed Matthew's positivity and most of all his flexibility and outstanding creativity!"

    Global Product Manager, Logitech

  • “Matthew works like Usain Bolt runs at the Olympics”

    CPO, Head of Autonomous Humanoid Systems

  • “He became one of my most trusted advisors. I have complete trust in Matthew from a creative and operational standpoint”

    Partner, Innovation Venture Fund, BDC

  • “Everyone was buzzing. Your lens on the question was exactly what we needed"

    Head of Design, Global Strategy Consultancy

  • “Matthew gets us from 0-1 like know one else I know.”

    Investor, Hardware Scale up

Stay ahead of the noise

Follow Matthew Cockerill (founder) for insights on smart spaces, human augmentation and embodied AI before they're mainstream.

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