Define what your next product should become.
Helping leaders turn technology, insight and ambition into clear product direction. Making possibilities tangible so teams can judge their value, choose a direction and move forward.
Product strategy grounded in 30 years of design practise.
Teams can build almost anything now.
The harder question is what deserves the investment.
You may see an emerging opportunity without yet knowing what product or service it should become. Or have a team moving quickly without a shared direction.
We work with you to explore what becomes possible, identify where it could create value and make the proposition tangible. Specific enough for the business to back, change or reject, and clear enough for a team to develop.
Make the
right call.
Decide what the opportunity should become, why customers would choose it, and where to invest next.
You have a product in market.
What should come next—and how will it grow the business?
A new category is forming around you.
Where can you offer something customers will value?
The technology is almost there.
What useful product or experience should it become?
Move
faster.
Make the direction concrete enough for your team to agree on, develop and take forward.
Your team sees different versions of the opportunity.
Which choices need resolving before development moves further?
You have research, but the product direction is still unclear.
How do you turn what you know into something worth making?
The next investment decision is approaching.
Can people see what you’re proposing, why it matters and what they’re backing?
Two ways in. One when you need a partner to define what comes next with you. One when you need a sharper version of where you're already heading.
Deep Product Expertise.
Thirty years working on the direction and in the detail of physical products. Modular phones, folding screens, smart glasses, connected homes—and now physical AI.
Every engagement is led by Matthew Cockerill, bringing that experience to the choices your team is facing. These are the three domains we know best.
Smart Spaces
We explore how connected equipment can support useful services across a place, and what that means for the people and organisations sharing it.
The space is becoming the product. The device is becoming a part of it.
Connected Devices
We explore what makes a device worth carrying or wearing, how it connects to a wider system and what changes for the person using it.
Intelligence is moving between devices now. The product is no longer the box.
Physical AI
We help teams define where autonomous capabilities could be useful, how they would fit into an operation and what new services they could make possible.
It isn't what they replace. It's what becomes possible when they're everywhere.
Product×Strategy
We bring an independent view of the opportunity and the judgement to challenge its assumptions.
Working with your team, we develop concrete concepts and experiences to explore customer value, expose trade-offs and shape the product direction.
You leave with a clearer proposition, the reasoning behind it and a practical next step—whether that is further testing, development or a change of direction.
A product direction your business can back and your team can develop.
Clarity isn't a direction on a slide. It's the imagined situations, product archetypes, features and roadmaps that make the direction visible — specific enough for a team to stop arguing about where to go and start building.
Points of view
Sharp, defensible points of view on where your category is heading — built from signals across culture, industry and behaviour that others haven't connected. Weighted toward how people will actually respond, not just what the technology can do.
Pressure tests
Scenarios and product concepts that show an opportunity in someone’s everyday life. They help your team examine the task, the experience and the difficult moments before committing to development.
Product definition
The product proposition, experience and priorities for development. Archetypes, product portfolios, features, requirements and roadmaps that define what your design and engineering teams need to make. Each earned by the one before — signal, pattern to opportunity to product.
A 15-minute call. No deck, no pitch.
Just a direct conversation about where you are and whether an independent product perspective would be useful right now.
★★★★★
Stay ahead of the noise.
Not ready for a call? Follow our founder, Matthew on LinkedIn. For insights on smart spaces, human augmentation and embodied AI before they're mainstream.