I'm Matthew Cockerill. I founded Faster Not Easier after decades leading design and innovation projects with global brands and consultancies across Europe, the US and Asia.

Based in London, UK and working worldwide.

I work at the messy inflection point where frontier technology needs to become product - before execution briefs exist, when there's strategic ambiguity around new capabilities.

Everyone sees the same signals when product categories are emerging. Most chase tech demos or lift-and-shift existing use cases. I find where categories need to evolve - building visions for what products should become, not just what capability enables today.

For each project, I assemble and lead specialist teams from my network of seasoned practitioners across behavioural science, research, user experience, and industrial design.

Currently working with global technology companies making frontier AI capabilities valuable in physical environments.