I'm Matthew Cockerill. I founded Faster Not Easier after decades leading design and innovation projects with global brands and consultancies across Europe, the US and Asia.

Based in London, UK. Working worldwide.

I work at the messy inflection point where frontier technology needs to become product - before execution briefs exist, when there's strategic ambiguity around new capabilities.

Everyone sees the same signals when product categories are emerging. Most chase tech demos or lift-and-shift existing use cases. I find where categories need to evolve - building visions for what products should become, not just what capability enables today.

Every engagement is led by me and delivered by a hand-picked team of senior specialists. I draw from a trusted network of practitioners across behavioural science, research, user experience, and industrial design - people I've worked with repeatedly on high-stakes projects for companies like Samsung, ByteDance, and Lenovo.

Currently working with global technology companies making frontier AI capabilities valuable in physical environments.