Get product clarity
your team can build on.
Product vision and strategy for leaders defining
new products, new directions and new categories
in hardware.
Drawing on thirty years of designing, developing and bringing
products to market.
Where we help
You can have a strategy, valuable insight and promising product ideas, and still need to define what your team should build and why it deserves investment—before committing to costly development.
We help you define physical products and connected services: what to build, why people would choose them and why your business should back them.
Turn opportunity
into product.
You have insights, opportunity areas or a promising technology. We make them tangible through product concepts and use scenarios, defining what to build, why people would choose it and where to start.
Choose what
to build next.
Your team has several promising directions. We sharpen each into a product proposition, weigh customer value, portfolio fit and trade-offs, and help you agree which to pursue and how they build on one another.
Build the case
for investment.
You need a credible product roadmap for the next investment. We build on your existing strengths to define products for new customers and wider markets, with clear priorities and a rationale your leadership team, board or investors can back.
Where we've worked
Faster Not Easier is led by Matthew Cockerill, who brings thirty years of product design and strategy. Some projects are just Matthew. Others bring in specialist designers and technologists. Either way, the judgement comes from developing and shipping products, and it shapes decisions about what to build next.
Home & entertainment
Sky · Logitech · Panasonic · Samsung
Audio, entertainment, wellbeing and connected appliances. Product visions and prototypes that help teams decide which experiences to create and how devices and services should work together.
Personal computing
Samsung · Lenovo · Clicks · Fairphone
Folding screens, repairable phones, modular accessories and AI-era devices. Product concepts and roadmaps that help teams give new formats a useful role and decide how their product family should evolve.
Robotics & autonomy
Yango
It started with a brief to take a delivery robot business out of R&D and into scaled profitability, tied to the consumer services of a large internet group. As the work grew to cover vehicles, industrial robots, robot dogs and humanoids, it became a platform strategy that gave every product a place in something bigger. It led to sign-off of a $150M development programme.
XR & wearables
Meta · ByteDance · HTC · Panasonic
Smart glasses, wearables and spatial interfaces. Concepts and scenarios that clarify where worn technology could add value, helping teams turn new capabilities into products people have a reason to use.
Energy ecosystems
OVO · Panasonic · Ford
Connected home energy, hydrogen and electric mobility systems. Propositions, customer journeys and early concepts that help businesses define a coherent offer and decide what to build to deliver it.
What we bring
Our value is in the combination. We bring strategic perspective, evidence and synthesis, and product imagination together to develop the product and the case for it.
We build on your team’s knowledge with fresh insight, new connections and original ideas. Together, we shape a coherent proposition you can judge and back, giving design and development a clear foundation of value and direction.
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Evidence and synthesis
We connect your research and expertise with emerging signals, challenge assumptions and establish what supports the direction and what still needs testing.
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Strategic perspective
We look beyond today’s opportunity to judge what will matter when the product reaches the market.
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Product imagination
We explore specific uses and experiences, making possible products tangible enough to examine their customer value, expose trade-offs and uncover new questions.
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A case for commitment
We connect the evidence, customer value and product choices into a clear case for the next investment, with reasoning people can examine and back.
A 15-minute call. No deck, no pitch.
Just a direct conversation about where you are and whether an independent product perspective would be useful right now.
★★★★★